You can make a lot of money, any bookie can make a lot of money, you should be making a lot of money! Now that we have established that a lot of money can be made doing what you love, how is it done? We have a few tips that can go a long way towards your success.
You must stay competitive
· In the bookie business, it’s easy to get bored, to become stagnate, and to simply not care as much as you once did. Why does this happen if you are doing what you love? Easy; it happens because you are working your butt off for very little reward. You are a one man show and this gig requires a lot of your time and patience, it also requires longsuffering. You must be nice to people that want to take your money, to people that are demanding, to people that call you at 3:00 AM with a bet for 9:00 PM the next night… You get the picture? This is a bookies world. We have been there. We have been bookies and we have been gamblers and we know what it means to see failure as well as a great deal of success.
· If you want to stay competitive, you will be all things to all people, all of the time. When they want to bet, you had better be available to accept their wager. When they want a better line, then you had better be available to adjust the odds. When they want a payout and you legitimately owe the money (even if they are not gambling at the moment) you had better be ready to pay them. If they want to talk sports for an hour (as if you have nothing better in the world to do) then you had better talk sports with them and for heaven’s sake, don’t disagree with them. Again, do you get the picture?
· You stay competitive because you are open for business 24/7 and every player on your roster can gamble on their time, not on yours.
· Give your players an 800-number they can call from anywhere in the United States for free – 24/7, and to boot; speak with a gaming/industry-knowledgeable agent in well-spoken English.
· Give them the best daily lineup with a fantastic user interface that never has downtime. What about a wagering menu? It had better rival any other online sportsbook and yes, we are talking about the biggest online sportsbooks in the world.
· You may be thinking, why do I need to compete with the biggest online sportsbooks in the world? You don’t and you should never feel as if you must. Then what are we talking about?
· You are not in competition with the biggest sportsbooks in the world for their wealth of players, you are in competition for your players. Your players know a great sportsbook when they see it and they want to bet with them because they are open. You don’t yet have an online presence, and this is killing you.
· Throughout this piece, we have talked as if you are online and operating a sportsbook. You are probably not online but searching for an online presence right now. Find a great pay per head service and be online tomorrow.
· The pay per head providers do exactly what we have said that you must be doing for yourself. They fight for you; they build you a custom, online sportsbook that includes a racebook and Las Vegas-style casino.
· You say, “ I can’t afford it.” We say, “you can’t afford not to have it.”
· The PPH is no longer a luxury, it’s no longer unaffordable and any bookie that has even one active client, can absolutely afford the services of a PPH.
The PPH does everything for you. They set the daily events; they offer a fantastic user-interface along with the best wagering menu in the business. They also do the daily grind-it-out work. They accept all wagers; they offer 24/7 customer support… They do it all for around $7 per head. Call a well-known PPH provider and start earning a great income.